Barack Obama's Job Approval Ratings Matter in the 2012 Election

By Jesse Merkel,

In the grand arena of presidential politics, public perception and approval is everything. The lower the approval rating, the less likely people will show up to vote for that candidate. No matter what the efforts or intentions may be of the incumbent president at the time, if the crowd is against you, nothing else may matter.

President Barack Obama is gearing up for this years’ general election. While attempting to downplay the rumors that his candidacy for reelection will be the first one with a budget of nearly a billion dollars, Obama will no doubt have an arsenal at his command that will give any would-be Republican challenger a few bloody noses before November. However, if Obama’s approval ratings remain under 50%, all the money in the world might not save him.

The strategy for conservatives seems clear: Keep his approval low. To do this, Republicans will not need to release false document in an attempt to smear Obama’s character, similar to what Dan Rather did in 2004 disputing George W. Bush’s military service. All they need to do is to again and again remind the public why the president has lost his popularity.

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