|By Rafael Elias|
LETS PUT PRESSURE ON THE CAMPAIGN TO DO IT!
TO STOP THIS!
The “Bandwagon Effect” is the result of a political strategy that has been used successfully in numerous campaigns. In fact, and in the spirit of full disclosure, I used it during the campaign and then candidate and future pr
ent of Mexico Vicente Fox.
The effect is created by developing the perception among voters that one side is winning and that the victory is or seems irreversible and inevitable.
This perception is typically manipulated through the combination of one or more elements among which the most effective and powerful are: the dissemination of skewed and/or misleading polls; the coordination with media outlets in terms of message, frequency, timing, and repetition; and the incorporation of the message into the candidate’s communications.
Its objectives are:
1.- To take full control of the political discourse and dominate the agenda;
2.- To entice voters to jump on the trend because they either:
Have lost hope that their side can or will win, or Want to be part of the “winning team”